• SOUND FAMILIAR?
Growth rarely stalls for lack of ambition.
01
Growth still depends on the owner’s network.
02
The same customers, products and markets for years.
03
A busy sales team that wins little new business.
04
Expansion into Africa or abroad that never gets going.
• HOW WE WORK: FROM DIAGNOSIS TO DELIVERY
Decisive progress, built around your reality.
01
Diagnose — 30 days
A clear view of your commercial reality, before the first move.
02
Plan — first 100 days
A focused growth plan that aligns priorities, people and investment.
03
Deliver — 6–18 months
Embedded execution with the right specialists, at the right moment.
No reports left in a drawer. We work alongside you, discreetly. You stay in charge.
THE ECOSYSTEM AROUND EVERY TARGET MARKET
Your target market is the core. Its ecosystem is where the potential grows.
Every B2B market is surrounded by companies that specify, buy, integrate, resell and support your products. Each of them is a route to the same customers and projects. We map this ecosystem for every market you pursue, so your sales team has more ways to reach the same opportunity.
• INDUSTRIES
Experience where complexity, value and momentum meet.
Engineering & automation
Manufacturing
Mining
Energy
Water
B2B technology
Infrastructure
Property & building technology
Food processing
Distribution & OEM
• WHY NOT JUST AI?
AI can accelerate the work. It can’t make the call for you.
AI gives speed and precision; experience gives the right decisions and the buy-in to execute. HOOBA combines both.
FOCUS MARKETS
We help international B2B companies grow wherever they see their next market. Africa, including South Africa, is our specialisation; our work also spans Europe, the Middle East, Asia-Pacific and the Americas.
Africa
Growth strategies, market entry and channel partner plans, from South Africa to East, West and North Africa.
EMEA
Go-to-market models for subsidiaries across Europe, the Middle East and India.
Asia-Pacific
Repositioning and growth plans for industrial companies in Southeast Asia and the wider region.
The Americas
Market analysis and growth plans for North and South America.
• FOUNDER
Led by an operator, not an observer
Ute Remdisch has helped international B2B brands grow in EMEA and the Americas, and specialises in growth strategies for Africa, including South Africa. She led SEW-EURODRIVE and Rittal in South Africa as Managing Director, and has advised other global groups in pneumatics, measurement technology, power equipment, hydraulics and automation, delivering double-digit growth year after year. She knows the local environment and how head offices work, and works closely with middle and top management to turn plans into consistent results.
Speaks English, Afrikaans and German.
• THE NAME
Hooba comes from the ancient Aramaic word huba — that which binds.
We help leaders move from obligation to freedom, from friction to flow, and from potential to performance.
• CONFIDENTIAL CONVERSATION
The first conversation is always confidential and free.